Gluten Free and Food Allergy Consulting Solutions
As Founder of Gluten Free Passport and a former partner with Accenture, Kim Koeller and our team advise business clients to deliver customer-focused results. Leveraging our deep product, hospitality and travel experience coupled with our industry knowledge and innovative capabilities, we help you, our clients, offer safe foods and related services.
Our objective is to empower you with specialty food-related solutions to meet the continually growing demand of the gluten and allergy free marketplace, internal stakeholders, investors and your customers.
On a worldwide basis, our unique team of authoritative experts:
Consult with entrepreneurial start-ups to Fortune 100 corporations on food, products & travel initiatives
Collaborate & train restaurants, manufacturers and hospitality
Reach more customers through digital content creation, mobile apps, web and social media channels
Conduct market research to define upcoming global market trends
Conduct food management assessments encompassing business strategy, culinary practices, operations and support
With a proven track record, Kim and our team address specific client needs on a project-by-project basis providing expertise as quality assurance partners, business coaches, trusted advisors and subject matter experts.
Representative Client Consulting Project Successes
Assessed product launch strategy to increase sales of new European specialty food line within U.S. food service marketplace. Advised leadership and marketing teams about product packaging, ingredient labeling, sales brochures and industry differentiation. Created allergen identification charts based on food labeling regulations and defined go-to-market strategy.
Global Specialty Food Distributor
Managed virtual business and technology teams to expand market penetration of new food product line across U.S. Created educational content for distributors and defined packaging modifications. Designed web, email and social media digital content. Implemented and marketed new capabilities to increase sales.
Food Product Manufacturer
Managed virtual cross-functional team to launch first-to-market specialty pastry line from Europe into U.S. Defined product labeling, messaging and packaging in compliance with FDA. Created content for marketing brochures and e-commerce website. Secured sales contracts with food retailers and distributors across U.S. and Caribbean.
European Food Importers
Identified and showcased new gluten free and allergy friendly food at US company innovation kitchen for property chefs and cruise lines. Collaborated with distributors to expand safe pre-packaged food product offerings in resort restaurants and cafeterias. Identified global market trends critical to the success of educational sessions with culinary staff and management.
Hospitality and Travel Resort Organization
Managed vision, design, development and production of leading medical ebook. Created digital health-related content and conducted quality assurance reviews. Led product launch across key publishing technology vendor platforms including Apple, Amazon, Kobo and Ingram resulting in 300,000-plus digital downloads worldwide.
Medical Research & Educational Institute
Managed virtual team to develop and launch two educational mobile apps featuring healthy recipes and culinary tips for Apple, Android and Amazon devices. Created app structure, navigation, digital content and design. Partnered with outsourced technology vendor to test and launch new products in global market.
Health Educational Start-Up
Let us help you efficiently and effectively promote your offerings to the gluten free and food allergy community thereby increasing your market penetration, customer satisfaction and overall sales.
Examples of our Impact in the International Marketplace
Serving Gluten-Free Requires Staff Training, Education
During the Protein Innovation Summit at Trump International Hotel & Tower in Chicago, presented by HOTELS along with sister publications Plate and Meetingplace, a panel discussion that included chefs and allergen-free food processors examined the opportunities and challenges of providing food for this niche segment.
In a keynote address before moderating the panel, Kim Koeller, author and founder of Allergy Free Passport noted that market research shows 92% of gluten and allergy free people would return to a restaurant they had a safe, positive experience at while 87% would not return to a restaurant they had a negative experience from eating food at.
Smartphone apps are helping customers eat and shop safely outside the home.
“I wanted gluten-free followers to have the information they needed in their hands wherever they went so they could feel comfortable and safe,” says Kim Koeller, creator of www.GlutenFreePassport.com, a site that offers several apps to help people navigate food options for different cuisines while traveling abroad or restaurant options at domestic destinations like Orlando and Chicago. Koeller says her products, which are geared toward consumers, are now attracting the attention of cookbook authors, chefs and manufacturers who want to create gluten-free recipes for their gluten-free followers.
Safe Dining when Food Operators Follow the Big 7
Safe dining is vital for the millions of people living with food allergies. Kim Koeller teaches food operators seven simple ways they can cater to this growing segment:
Educate staff about special diets
Identify ingredients & preparations for modifications
Understand guests’ dietary needs and discuss menu
Facilitate accurate understanding of the order
Ensure fulfillment of special order
Deliver and confirm that meal meets requirements
Follow up with guests to ensure safe experiences