Understanding Gluten and Allergen-Free
Experiences Worldwide

On a worldwide basis, there are currently over 300 million individuals managing special diets resulting in the following challenges:

• Decreased quality of life
• Proliferation of gluten and allergen-free lifestyles
• Lack of empirical market data & general public awareness
• Significant void in the global marketplace.

To help address the above market challenges for this ever-rising segment of the population, GlutenFree Passport® and AllergyFree Passport® conducted this unique three-dimensional research study.

Research Objectives

In order to improve the quality of life for individuals managing special diets, the research objectives were to:

• Gather, assess and share valuable information about consumer and business needs
• Identify trends and increase overall awareness and support for special diets
• Expand gluten and allergen-free offerings and capabilities throughout the world

Study Scope

The scope of this international market research included compiling data and analyzing results from three key target groups:

1. Individuals living with celiac / coeliac disease and gluten-free diets
2. People managing food allergies, anaphylaxis and food intolerances
3. Hospitality & food service professionals catering to the needs of special diet guests

Worldwide Market Research Results

The market research findings from 35 countries deliver an innovative 360 degree view of market trends and expectations from:

• Over 2,500 gluten & allergen-free consumers
• Almost 200 hospitality respondents representing 2,000-plus eating establishments

These research results reflect 125,000-plus quantitative responses and over 3,500 qualitative comments.

The key market research findings include:

• Food service, products and medical are top priorities for future call to action!
• Gluten & allergen-free guests are a profitable and loyal market globally.
• Majority of consumers eat out less representing significant opportunities.
• Taste of food products ranks as #1 consideration in purchase decision.
• Tremendous gap in perspective of understanding special diets.
• Quality of life and society are significantly impacted by gluten & allergen-free diets.

Support from Worldwide Organizations

We would like to thank the organizations listed below for supporting this initiative and promoting the research study to the targeted survey population.

Download a Complimentary Copy of the Research Executive Summary

Purchase the 60-Plus Page Market Research Report for $225